At m7777, your privacy is not an afterthought — it is built into every system we operate. This Privacy Policy explains exactly what personal data we collect from Pakistani players, how we use it, who we share it with, and what rights you hold over your own information.
Before reading the full policy, here are the six core privacy principles that guide how m7777 handles every piece of your personal data.
m7777 only collects personal data that is genuinely necessary for running a safe, compliant gaming platform. We do not collect information simply because it might be useful one day.
m7777 will never sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstances. Your information stays within m7777's controlled ecosystem.
All personal data stored on m7777 servers is encrypted at rest using industry-standard AES-256 encryption. Transmission of your data is protected by TLS 1.3 secure protocols.
You have the right to access, correct, or request deletion of your personal data at any time. m7777 provides a straightforward process for exercising these rights through our support team.
Our data practices comply with the obligations imposed by our international gaming licensing authority, including mandatory KYC, AML data retention requirements, and third-party audit access.
In the unlikely event of a data breach affecting your personal information, m7777 will notify all affected players within 72 hours of discovery and provide clear guidance on protective steps to take.
This Privacy Policy ("Policy") describes how m7777 ("the Company", "we", "us", "our") collects, processes, stores, and discloses personal data relating to individuals ("you", "the Player") who access or use the m7777 platform, including its website, mobile interface, customer support channels, and any associated services.
m7777 operates an online gaming and sports betting platform primarily serving players located in Pakistan. We take our data protection responsibilities extremely seriously and are committed to handling your personal information transparently, securely, and in accordance with the applicable obligations under our international gaming licensing framework.
This Policy should be read in conjunction with our Terms and Conditions and our Responsible Gaming Policy, both of which are available on this website. By registering an account with m7777 or continuing to use the platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
Plain English Summary: We collect your data to run a safe, legal, and functional gaming platform. We protect it seriously, we never sell it, and you can ask us about it or request its deletion at any time.
For the purposes of this Policy, m7777 is the data controller in respect of all personal data processed on the platform. This means that m7777 determines the purposes and means by which your personal data is processed.
Where m7777 engages third-party service providers to process personal data on our behalf (for example, payment processors or identity verification services), those parties act as data processors and are bound by contractual data processing agreements that restrict their use of your data to the specific purpose for which it was shared.
All enquiries relating to data protection, including access requests, correction requests, and deletion requests, should be directed to the m7777 support team. Contact details are provided in Section 15 of this Policy.
m7777 collects the following categories of personal data:
| Category | Examples of Data Collected | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, nationality | Account registration, KYC verification, age verification |
| Contact Data | Pakistani mobile number, email address, residential address | Account communication, support, transaction notifications |
| Financial Data | JazzCash / EasyPaisa account numbers, HBL / UBL / Meezan Bank account details, deposit and withdrawal history | Payment processing, AML compliance, withdrawal verification |
| Gaming Activity Data | Bet history, game session logs, win/loss records, bonus usage, wagering patterns | Platform operation, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps | Fraud prevention, security monitoring, platform optimisation |
| Communications Data | Live chat transcripts, support ticket content, email correspondence | Customer support, dispute resolution, quality assurance |
| Preference Data | Responsible gaming settings, marketing opt-in/out status, language and notification preferences | Personalisation, responsible gaming compliance |
We do not collect or process special category data (such as health information, racial or ethnic origin, or religious beliefs) unless specifically required by our responsible gaming or AML obligations, and only with your explicit consent where applicable.
m7777 collects personal data through the following means:
m7777 uses your personal data for the following purposes:
Marketing Communications: You can opt out of promotional emails and SMS notifications at any time by updating your preferences in your account settings or contacting our support team. Opting out of marketing will not affect your transactional notifications.
m7777 processes your personal data on the following legal bases:
m7777 does not sell your personal data. We share your data only in the following limited circumstances:
All third-party data processors engaged by m7777 are required to process your data only for the stated purpose, to maintain appropriate security standards, and to delete or return data upon conclusion of the processing relationship.
m7777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to you as an individual.
m7777 implements a multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:
Your Role in Security: While m7777 takes extensive measures to secure your data at our end, you play an important role too. Always use a strong, unique password for your m7777 account, enable 2FA, and never share your login credentials with anyone — including family members in Karachi, Lahore, Islamabad, or anywhere else.
m7777 uses cookies and similar tracking technologies on our platform. Cookies are small text files placed on your device that help us provide a functional, personalised, and secure gaming experience.
We use the following categories of cookies:
When you first visit the m7777 platform, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You may update your cookie preferences at any time through the cookie settings link in the website footer. Note that disabling certain cookies may affect the functionality of parts of the platform.
As a player on m7777, you hold the following rights in relation to your personal data. To exercise any of these rights, contact our support team via Live Chat or email.
These rights are yours under our data protection framework. Exercise any of them free of charge by contacting our support team.
Request a full copy of all personal data m7777 holds about you. We will respond within 30 days of a verified request.
Request correction of any inaccurate or incomplete personal data held in your m7777 account at any time.
Request deletion of your personal data where it is no longer necessary for the purpose collected, subject to our legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while a dispute about its accuracy is pending resolution.
Receive a copy of your personal data in a structured, machine-readable format and transfer it to another service provider of your choice.
Object to processing of your data for direct marketing purposes at any time. We will cease that processing immediately upon receiving your objection.
m7777 is strictly an adult gaming platform. We do not knowingly collect or process personal data relating to individuals under the age of 21. Our registration process includes mandatory age verification, and our KYC procedures require submission of a valid government-issued identity document confirming the player's date of birth.
If m7777 discovers or is notified that personal data has been collected from a person under the age of 21, we will:
If you are a parent or guardian and believe your child may have registered on m7777, please contact our support team immediately via Live Chat. We will investigate and resolve the matter as a priority.
21+ Rule: Our platform is exclusively for players aged 21 and above. Age verification is mandatory for all accounts and is completed during the KYC process before any withdrawal is permitted.
m7777 operates under an international gaming licensing framework. As a result, your personal data may be processed or stored on servers located outside of Pakistan. Where such international transfers occur, m7777 ensures that adequate safeguards are in place to protect your data, including:
For specific information about the international transfer mechanisms applicable to your data, please contact our support team.
m7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or business operations. Where a change is material, we will provide notice via a platform notification or by email to your registered address at least 7 days before the change takes effect.
The "Last Updated" date displayed at the top of this page indicates when the most recent revision was made. We encourage you to review this Policy periodically to stay informed about how m7777 protects your personal data. Your continued use of the m7777 platform following a Policy update constitutes your acceptance of the revised terms.
All previous versions of this Privacy Policy are retained in our records and can be requested from our support team if needed for reference purposes.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how m7777 handles your personal information, please contact us through the following channels:
m7777 will acknowledge all data rights requests within 5 business days and will aim to resolve them fully within 30 calendar days. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.
Verification Required: To protect your privacy, m7777 will verify your identity before processing any data access, correction, or deletion request. This typically involves confirming your registered mobile number and answering a security question. We will never process a data rights request without first confirming the requester's identity.
Your data is protected, your account is secure, and your rights are respected. Join thousands of Pakistani players who trust m7777 for cricket betting, live casino, and slot games with instant PKR payouts.
Login to m7777 Responsible Gaming